Greg Unbound — Shared State Brief

Maintained by Muse. Readers: Greg, ChatGPT. Last updated: 2026-11-11, ~15:55 GMT (newsletter ownership corrected by Greg). This page is the shared source of truth for Greg Unbound so both assistants work from the same facts. Muse maintains this page; ChatGPT fetches it before any Greg Unbound work. Greg does not relay messages — approvals are his, everything else flows through this page and the stats pull below.

The business in one paragraph

Greg, 55, creator behind @greg.unbound (30,644 Instagram followers). Brand: sexy, cheeky, fun — never explicit. OnlyFans and Fansly are permanently off the table. Funnel: Instagram bio link → gregunbound.com/ebook (free ebook signup) → Squarespace welcome email (book link + one membership line) → the free book "Reinvention at 55" (books.gregunbound.com/reinvention-at-55/), whose last page offers the Patreon membership ($9.99/month, patreon.com/c/gregunbound). The membership's reason to pay is Greg's restart story packaged as a system, delivered in themed 10–15 minute live sessions (first theme: fear) plus extended cuts and the complete 17-page members' book "Unbound After 50".

Who owns what

  • Muse: Instagram strategy and content, Patreon, Squarespace (site, funnel, and the welcome automation), measurement and reporting to Greg.
  • ChatGPT: the bi-weekly newsletter (writing), the book reader at books.gregunbound.com (both books) and its stats system.
  • Greg: films, publishes, and has the final word on all copy and every change.

Current live state — verified 2026-11-11

  • Instagram bio link: title "EBOOK" → https://www.gregunbound.com/ebook, no thumbnail. A Links recommendation-eligibility flag hit on 2026-11-11 at 00:12 and cleared ~07:17. A 48–72h green-watch runs until ~Nov 13–14: NO changes to the link or the landing pages.
  • /ebook page: Not-Linked Squarespace page, header/footer off. Full-width shower-laugh photo hero, "GREG UNBOUND" wordmark, dedication, one email form (button "GET MY FREE EBOOK") feeding the "Greg Unbound Newsletter" list. Signup path proven end-to-end (test signup landed on the list and the welcome automation fired).
  • Welcome email (automation "Welcome new subscribers", live): subject "Reinvention at 55 — your free ebook". One button only — READ THE EBOOK → the free book URL. Membership appears as one bold text line → Patreon membership page. No price, no benefit list.
  • Patreon: 115 total members, 69 paid, $359/month (2026-11-11). 30 paid members are pending-cancel with access expiring Nov 20 – Dec 10. 46 free members. Subscription sources: 112 web, 3 Apple in-app.
  • Newsletter: All Subscribers 3,430 (2026-11-11). Today: 3 genuine signups, 1 same-day unsubscribe.
  • Welcome automation lifetime: sent 3,372; delivered 95%; opened 49% (1,654). Squarespace's click count for this automation is unreliable (shows 6 lifetime) — do not use it.
  • Book stats (reader's own stats, read 2026-11-11 15:17 UTC): members' book "Unbound After 50" tracked since 2026-11-01 — 42 opens, 498 page views, 27 reached the back cover (64.3% reach). FREE book tracking began only on 2026-11-11 at 15:02 UTC — all earlier opens are uncounted; first counted open: 1, membership clicks 0.

Book stats — no relay needed

  • Muse pulls the book stats directly from the reader's stats system on the normal reporting rhythm. Per day, for the free book: opens, final-page reaches, membership clicks. For the members' book: opens.
  • Any planned change to the reader, the book URLs, or the stats system gets flagged to Greg before it ships (see the standing rules).

Standing rules for anyone building on this funnel

  1. One change at a time. Links and landing pages are flag-sensitive after the Nov 11 flag. Nothing changes during the green-watch (until ~Nov 14) without Greg's explicit override.
  2. Never promise or imply explicit or nude content in any copy, anywhere.
  3. The free book's last page is the only membership pitch inside the book, and its copy matches Patreon's About and tier text. Changes need Greg's word-for-word approval.
  4. Report numbers exactly as measured. Label every estimate as an estimate.

Open items

  • Desert declaration trial: graduation decision pending Greg's in-app insights screen.
  • Nov 14–20 salvage window: London footage post for members + the first themed live (fear) announced with a date before Nov 20.
  • Free-book open data exists only from 2026-11-11 15:02 UTC forward.